Posts Tagged ‘direct mail’
Direct Mail Brings Huge Success By Christa Huff
Don’t Believe the Rumors About Direct Mail! There have long been (unsubstantiated) rumors of the demise of direct mail. In fact, this workhorse of our direct response fundraising plan has been a steady, reliable source of funding. And after everything that happened in 2020, this approached turned into the fundraising hero of the year. As…
Read MoreWhat If I Don’t Have the Funds to Invest in Donor Acquisition? By Wiley Stinnett
The Reality About New Donor Acquisition Since I don’t know of any free way to new donor acquisition, you’ve got a big challenge. Current Reality The Fundraising Effectiveness Project showed that on average, over half of your donors from last year will not give a gift again this year. That’s an industry average attrition rate…
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