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Macular Degeneration in Fundraising By Ron Frey

What does Macular Degeneration have to do with Fundraising? My grandmother eventually lost her sight to macular degeneration. In preparation, we took steps to help her adjust to the reality that she would eventually go blind. We helped her map out her apartment and burned into her memory the number of steps from her bed…

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Developing a Generous Culture By Brian Kluth

A Generous Culture Has Generous Givers and Giving! To develop a generosity culture, it is important to understand these five spiritual practices that are needed to help grow generous givers and giving. 1 – INSTRUCT with Scriptures Generosity and financial teaching, particularly in a church should focus on the Bible – not the budget, bills,…

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The Gift and Gratitude By Ryan Stillwater

There’s Power Between the Gift and Gratitude At my childhood birthday parties, my anxious fingers longed for that table of gifts. My mother, on the other hand, would usually be taking diligent notes: What was I given? Who was it from? And she always had a stack of blank thank-you cards ready for me when…

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Cross Border Giving Around the World By Dr. Gary Hoag

Constructive Cross Border Giving Around the World As we draw closer to Christ and grow in generosity, our heart of compassion enlarges for addressing big needs around the world. People cry for help, and we want to respond. But often our aid creates unhealthy dependency on external support. What if there is a way to…

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How to Create Urgency in Digital Campaigns By Jason Wood

Two Highly Effective Ways to Increase Urgency in Digital Campaigns Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how? Here are two highly useful visual tactics you can incorporate into your next online campaign: countdown timers and…

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Five Keys to Unlock Major Donor Generosity By Robert Yi

  Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…

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What Outcomes Does Your Case For Support Create? By Shelley Cochrane

Is Your Case For Support Attracting or Repelling? One of the ways nonprofits demonstrate their gift-worthiness is through a written Case for Support document. When I worked on my first Case for Support, I described our vision and mission, goals for the future, the people we were helping, the cost, and a brief history. That…

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Donor Impact Reports By Christa Huff

Creating Effective Donor Impact Reports One of the main reasons donors fail to give again is because they didn’t receive impact reports. They didn’t know what their first gift accomplished. It might seem straightforward to you, but they want to see how their gift impacted the cause. There are a multitude of ways you can…

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Capital Campaign Success By Randy Bronkema

Five Ways to Prepare for Capital Campaign Success I think we can agree, people are the keystone to successful fundraising. Our firm is currently conducting a research study to explore the challenges surrounding fundraising roles, why the notoriously short tenure, and what’s needed to reverse the trend. I encourage you to share your own insight…

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A Healthy Digital Ministry Mindset By Chad Williams

Five Signs of a Healthy Digital Ministry Mindset   Christian leaders know that digital is central to ministry strategy because digital is central to the way people live today. As we lead ministries digitally, we lead with pastoral hearts and we strive to grow and know the capabilities of technology for ministering to people today.…

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