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Shannon Litton

Shannon Litton

Marketing & Communications (Business)


Shannon Litton is president and CEO of 5by5, a marketing and digital agency that serves organizations and businesses across a variety of industries with a unique “double bottom line”— revenue and impact. The 5by5 team delivers messages with undeniable clarity, reach, and results, and has also been featured in Inc. magazine’s Inc. 5000 List of fastest-growing privately-held companies two years running.

Prior to establishing 5by5, Shannon co-founded a successful marketing and technology agency, worked in marketing for a technology leader in the education industry, and provided marketing consulting to non-profits engaged in multi-million dollar fundraising campaigns. She understands the unique challenges facing today’s business leaders and how to help them break through the clutter in an already overcrowded marketplace. Her clients, past and present, include Nashville Rescue Mission, Opis Senior Care, Brentwood Academy, Country Music Hall of Fame & Museum, Medi-Share, Fellowship of Christian Athletes, Tennessee Titans, Norwex, Christian Leadership Alliance, Amazima, Awana, LifeWay, Mercy Ministries, The Church at Brook Hills (David Platt), Cross Point Church, The United Methodist Church and World Vision.

Shannon regularly speaks on leadership, marketing, branding and business strategy. She has addressed a variety of audiences including professional athletes, healthcare innovation professionals and business leaders, and spoken at Kingdom Advisors Conference, Ramsey Solutions’ Business Boutique and more. Today, she serves on the Advisory Council of the Christian Leadership Alliance, the Association of Business Professionals, and the board at Trevecca Nazarene University.

She lives in Franklin, TN with her husband and five children, two of whom are adopted from Ethiopia.