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Millennials or Boomers? By Heather M. Day

We’re chasing Millennials…while Boomers need our attention! Who really does need the most attention, millennials or boomers? My birth year falls right on the cusp of two generations, and like any good marketeer, I use the published discrepancies to my advantage.  If I’m trying to impress someone younger and cooler than me, I’ll claim membership…

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