Posts Tagged ‘boomers’

Multi-generational Fundraising By Stinnett, Petraglia & Steck

Learn the Multi-generational Perspectives on Fundraising These days we are challenged to think multi-generational!  Here you will find three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications. The…

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Millennials or Boomers? By Heather M. Day

We’re chasing Millennials…while Boomers need our attention! Who really does need the most attention, millennials or boomers? My birth year falls right on the cusp of two generations, and like any good marketeer, I use the published discrepancies to my advantage.  If I’m trying to impress someone younger and cooler than me, I’ll claim membership…

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