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What A Ministry Must Know About Brand Management

By Shannon Litton Mission-minded ministry leaders often overlook the important job of building a sustainable and effective brand. Ministries must not underestimate the important role brand management plays in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…

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Can Better Branding Cause Greater Ministry Impact? By Joan Begitschke

What’s Your Brand Represent? Every organization has a brand, whether it is intentionally managed or not. Your brand represents who you are, what you do, and why your ministry matters to the audiences you care about. Proper attention to your brand lifts all boats. But if left unattended, you have a gaping hole of daily…

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