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The Fundable Offer By Robert Johnson

A Guide for Creating the Fundable Offer Donors are motivated by a desire to make a meaningful impact on causes that resonate with their values and beliefs and value a fundable offer. Understanding what connects them and finding ways to present it to your donors is critical to building and maintaining a successful direct-response fundraising…

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Time to Rethink Your Newsletters By Amy Sewell

The Search for More Effective Newsletters Recently, we asked ourselves, “Is there a better way to do newsletters so they can have a greater impact on your donor file, while also increasing the funds they raise?“  A SIMPLE TEST Typical eNewsletters for nonprofits consist of a single email with a brief intro from the organization’s…

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