Posts Tagged ‘Douglas Shaw & Associates’

Are You Losing or Gaining Donors?  By Liz Hall

Stay on Top of Losing and Gaining Donors Are you gaining enough donors to offset the ones you’re losing? Every nonprofit organization, regardless of how large or small they are, needs to know the answer to this question. While revenue metrics are important, keeping an eye on the number of donors you have has become…

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BEYOND DIGITAL ENGAGEMENT BY AMY SEWELL

Pushing Beyond Digital Engagement to the Point of Return! When  I started in the nonprofit sector I was leading the digital team for an organization communicating with approximately one million people on social media. Their followers were passionate and engaged—regularly commenting, sharing, and liking—and our following was growing by leaps and bounds. MISSING CONVERSION When…

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Custom Communications By Graham Shaw and Shelley Cochrane

Create Custom Communications that Work! It is possible for you to create custom communications that will work hard for you mission and ministry! “Your organization’s greatest challenge isn’t being exceptional, it’s being understood.” A friend of ours wrote this recently—and we would add, your greatest challenge isn’t being exceptional, it’s being understood so powerfully that…

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Your Fundraising Future by Amy Sewell

It’s time to prepare for your fundraising future! Have you heard the rumor that digital is an ineffective fundraising channel for the future? I have—several times. The reality that I see every day in this channel tells a very different story. Your website, email, and social networks are essential tools to building donor relationships. Additionally,…

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Multi-generational Fundraising By Stinnett, Petraglia & Steck

Learn the Multi-generational Perspectives on Fundraising These days we are challenged to think multi-generational!  Here you will find three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications. The…

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Fueling Online Fundraising By Amy Sewell

What you need to know to grow your online fundraising! Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel.If you are comparing online donations and email send dates you…

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Christian Leadership Alliance Member Spotlight: Douglas Shaw & Associates

Christian Leadership Alliance Founder’s Council Member Spotlight: Douglas Shaw & Associates Douglas Shaw & Associates partners with ministries to help them acquire new donors and effectively communicate their voice and messaging, helping ministries raise more funds. Through their Donor-Focused Strategic Marketing approach, they help ministries build strong relationships with their donors through every channel including…

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Rule 22: Think of a River Not a Well

There is no well to run dry; there’s only a river to pass you by.  By Douglas K. Shaw You’ve heard it; I know certainly I have, more times than I can count.  It usually pops out of somebody’s mouth when the topic of the appropriate number of times to mail fundraising appeals is on the table. …

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