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Stewards of Donor Stories By Sheila Dolinger

You are stewards of donor stories so put the power of personal testimony to work for your ministry. By Sheila Dolinger ~ Once upon a time, there was a ministry with glossy brochures, frequent social media posts, and a colorful website with carefully researched facts and financials. Yet alas, the ministry did not connect with…

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Developing Strategic Donor Campaigns by Douglas Shaw

By Douglas K. Shaw ~ In developing strategic donor campaigns, we need biblical stewardship principles to navigate this new world. The overarching principle is that we are, for a fact, using every channel available to us, in the most effective way. And just as every channel is unique, so is every ministry. Because we are…

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Multiplying Your Ministry Marketing Efforts By Shannon Litton

By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…

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21 Reasons to Attend the 2015 Intensive Training Institute

Tuesday, April 14, the first day of The Outcomes Conference: CLA Dallas 2015, leaders will begin early with devotions led by Jonathan Evans, Chaplain for the Dallas Cowboys. Next up is the first general session of the conference. Keynote speaker, David Kinnaman, the president and strategic leader of The Barna Group, will challenge leaders with…

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