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Multi-generational Fundraising By Stinnett, Petraglia & Steck

Learn the Multi-generational Perspectives on Fundraising These days we are challenged to think multi-generational!  Here you will find three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications. The…

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Gratitude Boosts Donor Retention By Jonathan Steck

Gratitude Boosts Donor Retention and Commitment With donor retention numbers dropping across our sector, I decided to reach out to a circle of my friends to learn their experiences about why they give. I asked each of them the same question, hoping their answers would help me understand why donors give financially and more importantly,…

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