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Why Images Matter By Autumn Lunsford

 Learn why compelling images matter in your ministry communication. The impact that compelling images have on us is undeniable. We are innately visual creatures, and God has blessed us with intricate beauty all around us. The plethora of messages we receive on a daily basis—both positive and negative—are increasingly visual because research tells us that…

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Asking All the Right Questions By Dan Kennedy

What Questions Should You Ask Your Audience? Asking the right questions is important if you want to get the answer you most need. If you walked into a restaurant and they immediately served you a ham sandwich and gave you the bill, what would you say? You’re not a ham-hater, but what if you were…

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