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What’s Driving Your Donors? By Larry Johnston

 In seminars I do at conferences, I’ll frequently ask, “What is the primary purpose of development?” Answers vary, but they cluster in several areas, like raising funds, building relationships, advancing the organization’s mission, and teaching stewardship. There’s truth in all these, but I’m doubtful about “teaching” stewardship. That’s a role of some excellent ministries, and…

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