Posts Tagged ‘Resource Devopment’

Measuring Fundraising Success By Dr. Zenet Maramara

A Different Way of Measuring Fundraising Success Traditional fundraising measures success in terms of meeting targets: amount of money raised, return on investment (ROI), increase in giving and donor data base. All these are good, but if success is measured by these targets only, then we are merely transactional and not transformational fundraisers. From Transaction…

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