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Equipped and United

The Outcomes Conference 2016 has come to an end and leaders have been equipped and united as one alliance with one shared outcome – to transform the world for Christ. Christian Leadership Alliance (CLA) is gratefulĀ for the amazing faculty (Alliance members), exhibitors, and volunteers that make this event happen every year. Their passion and commitment…

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Five Ways to Tell Better Stories By Maurilio Amorim

There are five ways to tell better stories. By Maurilio Amorim ~ One of the most effective ways to get noticed, be heard and rise above the noise is to tell great stories. Stories are a powerful tool in connecting to your audience and potential supporters; even Jesus understood the power of story as He…

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3 Reasons to Embrace Technology By Kristen Pope

Humanitarian organizations use text messaging to collect donations after a disaster. Some ministries house all their assets online for advocates to download and share. Churches have given kiosks in the lobby to cater to the new generation of cash and checkless givers. Many ministries and nonprofits successfully embrace technology to market, fundraise, and minister, and…

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5 Rules of Engagement for Ministry Marketing By Shannon Litton

Mission-minded ministry leaders often overlook (or choose to set aside) the critical job of building a sustainable and effective brand. Ministries must not underestimate brand management’s vital role in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…

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