Posts Tagged ‘The Rules of Fundraising’
Rule 22: Think of a River Not a Well By Douglas K. Shaw
There is no well to run dry; only a river will pass you by. You’ve heard it; I know certainly I have, more times than I can count. It usually pops out of somebody’s mouth when the topic of the appropriate number of times to mail fundraising appeals is on the table. It usually slips through…
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