Posts Tagged ‘Westfall Gold. Transactional’

Transactional versus Transformational Giving by Robert Yi

Do you encourage transactional  or transformation giving? Non-profit organizations and their donors have unwittingly created a culture of “transactional giving.” Today’s approach to fundraising is formulaic: offer a simple proposition describing what a specific donation will achieve. $30 provides three laying hens for a family. $38 per month sponsors a child living in poverty. $100…

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