Posts Tagged ‘Amy Sewell’

BEYOND DIGITAL ENGAGEMENT BY AMY SEWELL

Pushing Beyond Digital Engagement to the Point of Return! When  I started in the nonprofit sector I was leading the digital team for an organization communicating with approximately one million people on social media. Their followers were passionate and engaged—regularly commenting, sharing, and liking—and our following was growing by leaps and bounds. MISSING CONVERSION When…

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Text Message Fundraising By Amy Sewell

Text messages for fundraising – what every nonprofit needs to know! Text messaging is the one method of communication out there that stands alone with a 95% open rate. As mailboxes, inboxes, and social feeds get more complex and crowded this platform brings new hope. Their unique ability to get a message right in front…

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Your Fundraising Future by Amy Sewell

It’s time to prepare for your fundraising future! Have you heard the rumor that digital is an ineffective fundraising channel for the future? I have—several times. The reality that I see every day in this channel tells a very different story. Your website, email, and social networks are essential tools to building donor relationships. Additionally,…

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Fueling Online Fundraising By Amy Sewell

What you need to know to grow your online fundraising! Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel.If you are comparing online donations and email send dates you…

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Facebook and Fundraising By Amy Sewell

The value of Facebook for Fundraising Recently, I was talking with the director of development for one of the organizations we serve, and he expressed that he was feeling fed up with social networks making changes that hamper organizations. Why should an organization continue to put resources into tools that could easily change the rules…

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Choosing Your Next CRM Platform by Amy Sewell

Four Things to Consider When Choosing Your Next CRM Platform Selecting a new Constituent Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the…

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