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Summer 2020 – Outcomes Academy Online

  It’s Time for an Outcomes Driven Summer! Alliance leaders pursue excellence and are passionate about Kingdom outcomes. This summer is primed to be your season of growth as you pursue excellence.  All you need to do is enroll in the Christian Leadership Alliance Outcomes Academy Online! In this highly interactive online experience, you will…

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Brand It by Scott Collins

Just Brand It By Scott Collins ~ My big brother raises cattle on our farm that has been in my family for 137 years. Every year about this time, cows begin to calf – meaning give birth. As soon as my brother spots a new calf, he brands it. Not in the way John Wayne…

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5 Unexpected Benefits of a Ministry Rebrand by Shannon Litton

By Shannon Litton ~ Did you know there  are 5 unexpected benefits of a ministry rebrand? Perhaps you have gone through a ministry rebrand before. At the time, you knew the importance of getting the look and feel of your organization up to date to keep constituents happy and proud. On a deeper level, you…

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2.25.16 CLA Webcast: Brand Smart!

Christian Leadership Alliance Presents the Encore Series Webcasts Discover how approaching your intentional brand development can revolutionize your marketing. Join Shannon Litton, President of 5by5 Agency as she shares “Brand Smart: How Strong Brands Build Strong Ministries.” In this Webcast you’ll discover: The key components of brand building. How brand clarity can impact your reach…

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What A Ministry Must Know About Brand Management

By Shannon Litton Mission-minded ministry leaders often overlook the important job of building a sustainable and effective brand. Ministries must not underestimate the important role brand management plays in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…

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Can Better Branding Cause Greater Ministry Impact?

  By Joan Begitschke What’s Your Brand Represent? Every organization has a brand, whether it is intentionally managed or not. Your brand represents who you are, what you do, and why your ministry matters to the audiences you care about. Proper attention to your brand lifts all boats. But if left unattended, you have a…

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5 Rules of Engagement for Ministry Marketing

By Shannon Litton Mission-minded ministry leaders often overlook (or choose to set aside) the important job of building a sustainable and effective brand. Ministries must not underestimate the important role brand management plays in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages…

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3 Keys for Building Engagement

By Sherry Surratt How do you get people to engage with your parachurch ministry, church, or business? Whether it’s getting people in the pew or finding clients for your service, it really is all about relationships. Here are a few relationship lessons we’ve learned at Mothers of Preschoolers (MOPS) International over nearly 40 years of…

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