Posts Tagged ‘Branding’
Brand It by Scott Collins
Just Brand It By Scott Collins ~ My big brother raises cattle on our farm that has been in my family for 137 years. Every year about this time, cows begin to calf – meaning give birth. As soon as my brother spots a new calf, he brands it. Not in the way John Wayne…
Read More5 Unexpected Benefits of a Ministry Rebrand by Shannon Litton
By Shannon Litton ~ Did you know there are 5 unexpected benefits of a ministry rebrand? Perhaps you have gone through a ministry rebrand before. At the time, you knew the importance of getting the look and feel of your organization up to date to keep constituents happy and proud. On a deeper level, you…
Read More3 Ways to Leverage and Grow Your Marketing Impact by Candace Lynn Chapman
By Candace Lynn Chapman Some nonprofits or churches don’t think they have enough work to merit a full-time marketing person, and no one wants to spend a penny more than they have to. But every organization has marketing needs, and a long wish list of things they can’t get around to or don’t have the…
Read MoreWhat A Ministry Must Know About Brand Management
By Shannon Litton Mission-minded ministry leaders often overlook the important job of building a sustainable and effective brand. Ministries must not underestimate the important role brand management plays in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…
Read MoreCan Better Branding Cause Greater Ministry Impact? By Joan Begitschke
What’s Your Brand Represent? Every organization has a brand, whether it is intentionally managed or not. Your brand represents who you are, what you do, and why your ministry matters to the audiences you care about. Proper attention to your brand lifts all boats. But if left unattended, you have a gaping hole of daily…
Read More5 Rules of Engagement for Ministry Marketing By Shannon Litton
Mission-minded ministry leaders often overlook (or choose to set aside) the critical job of building a sustainable and effective brand. Ministries must not underestimate brand management’s vital role in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…
Read More3 Keys for Building Engagement by Sherry Surratt
How do you get people to engage with your parachurch ministry, church, or business? Whether getting people in the pew or finding clients for your service, it is all about relationships. Here are a few relationship lessons we’ve learned at Mothers of Preschoolers (MOPS) International over nearly 40 years of ministry: 1. Get Them in…
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