Skip to content

The Significance of Segmentation By Ryan Carpenter

  Careful Segmentation Increases Collaboration Donor segmentation, the process of categorizing donors into targeted groups, is a common foundational strategy in fundraising and development. But today, leading edge platforms such as GivingDNA™ are changing the way organizations not only think about segmentation but how they more purposefully interact with donors. Some will remember the catchy…

Read More