Posts Tagged ‘Marketing’

When Your Cookie Crumbles By Amy Sewell

Love and Care of Your Cookies! Amid fundraising seasons—the last thing you probably want to hear about are major changes and cookies crumbling. However, there IS a major technical change that should be on your radar. Unfortunately, we don’t know the day this change will hit, but as of the writing of this article it…

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What’s the Key to Email Success By Chris Dolan

What’s Key to Increasing Email Success? Email is one of the most used modes of communication, which will only continue to grow as technology advances. It is important to factor this type of communication into your marketing strategy in order to stay relevant with your audience. Let’s examine a few email best practices to help…

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A Healthy Digital Ministry Mindset By Chad Williams

Five Signs of a Healthy Digital Ministry Mindset   Christian leaders know that digital is central to ministry strategy because digital is central to the way people live today. As we lead ministries digitally, we lead with pastoral hearts and we strive to grow and know the capabilities of technology for ministering to people today.…

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Register for the Spring Term: Outcomes Academy Online

Spring Term: Outcomes Academy Online Registration is OPEN! Outcomes Academy Online Spring Term registration is open now through April 1, 2019 Modules start April 8, 2019 The Outcomes Academy Spring Term offers in-depth leadership training for those who want to go deeper in their operational knowledge. These interactive and innovative 10-hour modules are developed by…

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It’s Like Velcro By David Wollen

It’s Like Velcro . . . Multi-Channel Strategies and Why They Matter Velcro is a simple concept. It’s nothing more than hundreds of little plastic hooks on one side and corresponding loops on the other. Get one hook through one loop and you’ll get a little lift. Connect enough of them and you can pick…

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Why Images Matter By Autumn Lunsford

 Learn why compelling images matter in your ministry communication. The impact that compelling images have on us is undeniable. We are innately visual creatures, and God has blessed us with intricate beauty all around us. The plethora of messages we receive on a daily basis—both positive and negative—are increasingly visual because research tells us that…

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Christian Leadership Alliance Member Spotlight: Dunham + Company

Christian Leadership Alliance Founder’s Council Member Spotlight: Dunham + Company At Dunham+Company, they understand there are a lot of moving parts that must be brought into alignment if an organization is to have an effective fundraising program that generates support that is sustainable and scalable over time. That’s why it’s imperative not to waste time…

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Asking All the Right Questions By Dan Kennedy

What Questions Should You Ask Your Audience? Asking the right questions is important if you want to get the answer you most need. If you walked into a restaurant and they immediately served you a ham sandwich and gave you the bill, what would you say? You’re not a ham-hater, but what if you were…

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Outcomes Academy Online: Summer 2017

Register Now for Outcomes Academy Online: Summer 2017 This summer you can continue to grow as a leader no matter where you are! The Outcomes Academy Online offers in-depth CLA leadership training on a state-of-the-art online platform developed by Azusa Pacific University-University College. All you need is an Internet connection and the desire to become…

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Brand It by Scott Collins

Just Brand It By Scott Collins ~ My big brother raises cattle on our farm that has been in my family for 137 years. Every year about this time, cows begin to calf – meaning give birth. As soon as my brother spots a new calf, he brands it. Not in the way John Wayne…

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