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Time to Rethink Your Newsletters By Amy Sewell

The Search for More Effective Newsletters Recently, we asked ourselves, “Is there a better way to do newsletters so they can have a greater impact on your donor file, while also increasing the funds they raise?“  A SIMPLE TEST Typical eNewsletters for nonprofits consist of a single email with a brief intro from the organization’s…

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The Effective Fundraising Newsletter By Douglas K. Shaw

Your Fundraising Newsletter is Essential to Success Newsletters are essential to fundraising strategy. They offer an opportunity to close the loop with fundraising appeals by reporting back to donors on what their generosity has accomplished. But it can be easy to lose sight of the immense fundraising impact newsletters have when you start to see…

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