Posts Tagged ‘Shelley Cochrane’

5 Ways to Improve Your Fundraising Strategy By Shelley Cochrane

5 Improvements to Your 2021 Fundraising Strategy A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making. Take a moment to evaluate these five areas to strengthen the bond with your donors. (1) LOOK BACK Look at your…

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Custom Communications By Graham Shaw and Shelley Cochrane

Create Custom Communications that Work! It is possible for you to create custom communications that will work hard for you mission and ministry! “Your organization’s greatest challenge isn’t being exceptional, it’s being understood.” A friend of ours wrote this recently—and we would add, your greatest challenge isn’t being exceptional, it’s being understood so powerfully that…

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Late December Gifts By Shelley Cochrane

Expecting and Responding to Late December Gifts Thirty percent of annual giving occurs in December when everyone’s philanthropic tendencies begin to kick into high gear. This makes it a fantastic time of year to reach beyond your new and active donors, and reengage those lapsed donors as well. But don’t stop there! This is also…

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3 Major Roadblocks to Fundraising as Ministry

By Rebekah Basinger There is much to be gained from the fundraiser’s point of view in approaching our work as a calling. So what’s holding us back? As I’ve talked with people about the challenges of pursuing fundraising as a ministry, the following are the three major roadblocks to fundraising as ministry that have shown…

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