Come and Learn: How to Make Your Message Known

Leaders have an extraordinary opportunity to be intentional about subduing the high velocity changes in media consumption. We know that media can be a source that amplifies God’s purpose through your ministry, or it can bring confusion and actually derail it. It’s a stewardship choice, and the kingdom outcomes and consequences of that choice have epic implications.

At the Outcomes Conference: CLA Dallas 2015, leaders will find 18 key workshops that will guide them through the changes and increase their effectiveness in the areas of marketing, communication, Internet, and technology. Come and learn how to make your message known along with others in the Christian Leadership Alliance.

The theme of this year’s conference is TIME and it’s TIME for you to register. Discover how to use all the tools God is making possible in such a time as this! Here is the 2015 line up of workshops and the incredible faculty are prepared to serve you.

MARKETING & COMMUNICATION

Communications and Marketing Opening Exchange Workshop

Using Content to Advance Donor Relationships

• Curt Swindoll, Exec. VP, Strategy, Pursuant KMA
• Ben Stroup, Sr. VP, Fundraising Communications, Pursuant KMA

Beyond Measurement to Analytics

• Emily Cox, Ph.D., Research Analyst, Bible Study Fellowship
• David Martin, Director of IT, Bible Study Fellowship

The Voice: Serving as Ministry Spokesperson

• Pat Patey, Marketing & Communications Director, The Salvation Army, Dallas-Fort Worth
• Major Ward Matthews, Dallas-Fort Worth Metroplex Commander, The Salvation Army
• Major Michele Matthews, Dallas-Fort Worth Metroplex Commander, The Salvation Army

Navigating a Public Relations Crisis

• Derek Sciba, VP, Annual Programs, CRISTA Ministries
• Ben Wilson, VP, Marketing, CRISTA Ministries

Brand Smart! How Strong Brands Build Strong Ministries

• Shannon Litton, President, 5by5 Agency
• Mike Schatz, Exec. VP/Partner, 5by5 Agency

Video Storytelling: What Really Matters

• MIke Sukraw, CEO, Reliant Studios
• Kristin Sukraw, M.A., Licensed Mental Health Practitioner/President, Reliant Studios

Protecting Your Ministry’s Reputation

• A. Larry Ross, President, A. Larry Ross Communications

10 Tips for Successful Content Marketing

• Ron Weber, Chief Operating Officer, Trinet Internet Solutions, Inc.

INTERNET & TECHNOLOGY

Internet and Technology Opening Exchange Workshop

Analytics Secrets: Understanding Your Audience

• Brian Tol, Director of Product Research & Development, Five Q Communications

Marketing for IT Guys

• Maurilio Amorim, CEO, The A Group
• Diana Marsh, VP of Technology and Operations, The A Group

Online Advertising

• Lindsey Lind, Vice President of eStrategy, Oneicity

Ministry IT Update

• Nick Nicholaou, President, MBS, Inc.

Outsourcing Technology?

• Joseph Vijayam, MBA, CEO, Olive Technology/Cross Olive

Winning Strategies for Website Optimization

• Scott VanderLey, VP of Digital Strategy, Russ Reid

The Future of Payments

• Foster Chase, Chief Executive Officer, MinistryLINQ

It’s 2015. Do You Know Where Your Donors Are?

• Maurilio Amorim, CEO, The A Group
• Diana Marsh, VP of Technology and Operations, The A Group

In him we have redemption through his blood, the forgiveness of our trespasses, according to the riches of his grace, which he lavished upon us, in all wisdom and insight making known to us the mystery of his will, according to his purpose, which he set forth in Christ as a plan for the fullness of time, to unite all things in him, things in heaven and things on earth.

Ephesians 1:7-10

See you in Dallas!