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Christian Principles in Business By Matt Fore

How Secular Business Earns Massive Profits Using Christian Principles

For many years, secular business has adopted principles laid out in the word of God. Treating others as instructed by the scriptures, as it turns out, is not only the right thing to do, it’s also profitable.

“Can I get a refund,” she sweetly asked the shoe store manager? “I didn’t wear them, they’re just not my color.”

“I see,” he responded. “There’s definitely a trace of mud on the heel and a substance that looks like bubble gum. Perhaps I can offer you an exchange.”

Clearly, the customer is not always right but he treats her with utmost respect even though he might feel more inclined to spit.

Where did he learn to hold his tongue and speak kindly in the face of a lie? It’s certainly not human nature.

As examples of this premise, consider the following:


According to a Forbes article, in the early 2000’s, the CEO of Worldcom created fraudulent accounting entries to cover up falling stock prices. An investigation pursued resulting in the company’s demise in 2002. That was quick.

A lack of integrity can take down even a corporate giant in a very short period of time.

It’s pretty simple to make an extra buck. All you have to do is “accidentally” put your thumb on the scale. In the court of public opinion, however, one conviction of dishonesty can make your loyal customers disappear like the morning fog.

As a result, businesses line their ads with promises of honesty. Testimonials and guarantees emphasize why loyal patrons return again and again.

Integrity can be learned through the hard knocks of business or by a quick glance at Proverbs 11:3.


If you are looking for cheap accommodations, you can check in at the Motel 3. They’re half the price of the other economy options but they don’t leave the light on.

Since it’s a less expensive establishment, you’ll have to wait for the attendant to come out of the back room before you check in and you’ll only get two washcloths and two towels. It may be hard to tell which is which. On the bright side, however, you will find a flyswatter in your room next to the ashtray.

Another option is The Ritz Carlton. This luxury establishment will cost you ten times the price but with many desirable perks. The employees seem to know you from the moment you walk in the door and your check in time is about thirty seconds.

While there, you’ll live in the lap of luxury with attention called to your every request. Courtesy, supreme service and a smile are served at no extra charge.

At such an expense, you might think the clientele would be sparse but, in spite of the price tag, the Ritz has a vast majority of its rooms booked each night and their repeat customer rate is in the high eighties percent. And all with no advertising.

To consider others as more important than yourself is a concept you probably learned in Sunday School 101 but, as it turns out, it’s quite often the high road to success.


Whoever says “Nothing is free,” doesn’t shop at Shelley’s Jewelry in a small North Carolina mountain town.

You need a new watch battery? You got it. A quick repair on your necklace clasp, a polish on your ring? It’s all free. Why does the company waste so many of its resources on freebies when they could charge real money and take the cash to the bank?

From the beginning, the owners understood the concept of giving. Customers learned to feel comfortable walking in the door and they received a service at no charge which made them feel appreciated. When those same customers wanted to spend real money on jewelry, there was only one place to go.

Businesses call that the law of reciprocity. Jesus might have encouraged the same action but with a motive of pure love and unselfishness. The results, however, are the same; a return on your investment that is shaken together and running over. Luke 6:38.

These principles are the easy ones to find; they are the low hanging biblical fruit. As Christians, you and I have access to this and much greater wells of wisdom. Practical application of these priceless insights could certainly deliver a greater level of prosperity to your business and, in time, could help you transfer your trust account from the savings and loan to a river of living water that never runs dry.

Now, if you are leading a nonprofit, how do these principles make a difference or apply in your organization?


Matt Fore is a humorist, speaker and comedy magician who serves as the main stage performer for corporate as well as Christian conferences and Churches around the country as he has for the past twenty five years. To learn more visit Matt’s website!

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