Skip to content

Create Great Communication and Leadership by Brian Audia

Discover The Elements Needed to Create Great Communication

A key component to great leadership is great communication. Your organization’s success and the impact of the message you intend to communicate depends much on how well YOU strategize your communication internally and externally.

Two elements needed to create great leadership communication are communicating with the right message and the right systems.

Lessons from MBT

Let’s use Ministry by Text (MBT) as an example. At MBT, we are passionate about the gospel.

We exist to support the global Church in communicating the gospel of Jesus Christ to every nation, tongue, and tribe for every kingdom purpose.

Right there in the middle of our purpose statement is a word I’d like you to notice. It’s the word “communicating.”

Communicating is an action, a behavior. According to Merriam-Webster, it’s something you do to “exchange information between individuals through a common system of symbols, signs, or behavior.”

The Importance of the Exchange

But communication is also the means by which information is exchanged—the system, processes, and procedures.

As leaders, we often fall into the trap of thinking that it is only about the former, and we give little thought to the latter. But mastering effective leadership communication requires mastering both!

As the CEO of MBT, I have sought to make sure the gospel is being shared in the most effective way possible. If, as a leader, I don’t commit to implementing great leadership communication, the message we are communicating falls flat and that will have negative ramifications for our organization and our kingdom work.

Communicating the Right Message

Clarity is critical. The right message has so much to do with the way in which you communicate it.

I have coached executives for over two decades and I’ve found that organizational performance increases when we begin with creating clarity. Everything flows from there, significantly impacting an organization’s success and employee performance and morale.

Good, clear leadership communication creates an environment of trust, transparency, and respect. So, commit to creating clarity and growing your ability to communicate clearly.

Communicate with the Right Systems

But don’t forget about the systems! Good communication systems are essential for any successful organization. Think of them as the amplifier of your message.

As leaders, you are also responsible for ensuring that you have effective communication systems in place so that employees feel connected and empowered to do their best work. Plus, effective communication systems also open the door for positive consumer interaction.

This means leaders must communicate effectively in various forms. By leveraging different methods of communication, leaders can ensure that everyone (internally and externally) gets the information they need, when they need it, and how they prefer to receive it.

The Facts

An example of this is the difference between email and text messaging for your customers, clients, or your audience.

According to studies curated in the past year by Elma Mrkonjic at, 65% of companies use email as their primary means of communication, even though 65.9% of emails remain unopened in North America!

Company leaders may say all the right things, but their message is only received when they use the right system.

How do we know what the right system is?

Ask Your Audience

Ask your audience how they like to be communicated with!

Remember the definition from Merriam-Webster? Communication is an “exchange of information between individuals.” If the information was never exchanged, then there was no communication. The method is important.

According to stats by and by Ministry by Text:

  • 85% of consumers prefer to receive an SMS over a voice call or an email
  • Consumers are 134% more likely to respond to a text than an email
  • 86% of businesses using SMS find it generates higher engagement than email
  • 98% of text messages are opened
  • 95% read and respond within three minutes of a text being received

Leaders, if you commit to creating good leadership by communicating the right message with the right systems, you can rest assured that positive engagement and message impact will increase.


Brian Audia, is the CEO, Ministry by Text.


What is Christian Leadership Alliance?

Christian Leadership Alliance equips and unites leaders to transform the world for Christ. We are the leaders of Christ-centered organizations who are dedicated to faithful stewardship for greater kingdom impact.

Upcoming Events

Check back later!