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Time to Rethink Your Newsletters By Amy Sewell

The Search for More Effective Newsletters Recently, we asked ourselves, “Is there a better way to do newsletters so they can have a greater impact on your donor file, while also increasing the funds they raise?“  A SIMPLE TEST Typical eNewsletters for nonprofits consist of a single email with a brief intro from the organization’s…

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When Your Cookie Crumbles By Amy Sewell

Love and Care of Your Cookies! Amid fundraising seasons—the last thing you probably want to hear about are major changes and cookies crumbling. However, there IS a major technical change that should be on your radar. Unfortunately, we don’t know the day this change will hit, but as of the writing of this article it…

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