Posts Tagged ‘brand’
Where Do Your Strategies Stand? By Shannon Litton
Time to Evaluate Your Core Strategies When is the last time you assessed your communication strategies? Is your audience hearing your message loud and clear, or is your story getting lost in translation? Where does your brand stand? Do you know where you net out on the 5by5 scale of Clarity and Reach? 5by5 is…
Read MoreCulture is the Secret Weapon of Brand Impact By Mark Miller
Do you know what’s your secret brand impact weapon? First of all, brand impact is not something your organization has, it is your organization! It’s made up of tangible and visible elements: a logo, a website, print collateral. But it also involves the intangible. It’s the sum total of how others perceive you. It’s…
Read MoreThe Value of Intentional Preparation By Shannon Litton
Strategy Starts with Intentional Preparation Intentional preparation is key to carving out a strategic plan to yield measurable results Once you know where you’re headed as a ministry leadership team, it is just as important to know how to get there. But, what’s next? We believe the first step is to ask the right…
Read MoreWhy Images Matter By Autumn Lunsford
Learn why compelling images matter in your ministry communication. The impact that compelling images have on us is undeniable. We are innately visual creatures, and God has blessed us with intricate beauty all around us. The plethora of messages we receive on a daily basis—both positive and negative—are increasingly visual because research tells us that…
Read MorePR Appeals to Nonprofit Donors By Palmer Holt
Positive PR Remains Crucial in Reaching Nonprofit Donors What with print publications dying left and right, and all the fuss over “fake news,” you might be tempted to think the traditional news media is no longer an important factor for a nonprofit to consider. But nothing could be further from the truth, as I’ll be…
Read MoreMultiplying Your Ministry Marketing Efforts By Shannon Litton
By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…
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