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Time to Rethink Your Newsletters By Amy Sewell

The Search for More Effective Newsletters Recently, we asked ourselves, “Is there a better way to do newsletters so they can have a greater impact on your donor file, while also increasing the funds they raise?“  A SIMPLE TEST Typical eNewsletters for nonprofits consist of a single email with a brief intro from the organization’s…

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Lessons for Leaders: Generosity

By Wayne Pederson I’m trying to be a more generous person.  It’s a challenge for me because we grew up dirt poor.  We had to be extremely careful with how we spent our money. That mindset has carried over into adulthood and management.  But generosity is one of our organization’s core values. We give things…

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