Posts Tagged ‘donor’
Donor Impact Reports By Christa Huff
Creating Effective Donor Impact Reports One of the main reasons donors fail to give again is because they didn’t receive impact reports. They didn’t know what their first gift accomplished. It might seem straightforward to you, but they want to see how their gift impacted the cause. There are a multitude of ways you can…
Read MoreUnderstanding Donors and Potential By Keith Cleghorn
What Every Fundraiser Needs to Know about Donors Chances are at some point in your fundraising career, you will question your communication plan for “major donors.” And while Douglas Shaw and Associates is not a major gifts consulting firm, we are often invited into conversations as an organization in defining the “boundaries” between direct response…
Read MoreFinancial Reflections and Resolutions By Winters Richwine
Financial Reflections and Resolutions At Cornerstone Management, we recommend 2020 reflections and 2021 resolutions for ministries to help you start the year well. These recommendations incorporate lessons learned during 2020 and our views for 2021. We hope these insights help place your organization on firm financial footing going forward. REFLECTIONS 2020 While difficult for many,…
Read MoreWhat If I Don’t Have the Funds to Invest in Donor Acquisition? By Wiley Stinnett
The Reality About New Donor Acquisition Since I don’t know of any free way to new donor acquisition, you’ve got a big challenge. Current Reality The Fundraising Effectiveness Project showed that on average, over half of your donors from last year will not give a gift again this year. That’s an industry average attrition rate…
Read MoreMultiplying Your Ministry Marketing Efforts By Shannon Litton
By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…
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