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Five Keys to Unlock Major Donor Generosity By Robert Yi

  Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…

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High Net Worth Philanthropy By Bob Westfall

U.S. Trust Study of High Net Worth Philanthropy The Westfall Gold team is constantly reviewing the latest research on philanthropy in order to innovate our strategies for engaging and inspiring major donors. Since it was first published in 2006, The U.S. Trust Study of High Net Worth Philanthropy has been my primary resource that frames…

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Philanthropy by the Generation by Kent Vanderwood

What’s different between the generations when it comes to Philanthropy? When it comes to philanthropy, here are some important questions to consider: Do different generations think differently when it comes to giving? Does the same thing that motivates a boomer, motivate a millennial? How do we adjust our approach? I attended an Association of Fundraising…

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