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Five Keys to Unlock Major Donor Generosity By Robert Yi

  Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…

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Megatrends Impacting Philanthropy By Robert Yi

Megatrends Impacting Philanthropy: Global Economy Over the next decade global economic, technological, and social trends will impact philanthropy and transform how nonprofits fundraise. As organizations develop their next long-term strategic plan, leaders must keep in mind five megatrends which will have significant implications for fundraising: Global Economy: China and India lead a diversified global economy…

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Transactional versus Transformational Giving by Robert Yi

Do you encourage transactional  or transformation giving? Non-profit organizations and their donors have unwittingly created a culture of “transactional giving.” Today’s approach to fundraising is formulaic: offer a simple proposition describing what a specific donation will achieve. $30 provides three laying hens for a family. $38 per month sponsors a child living in poverty. $100…

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