Posts Tagged ‘Shannon Litton’
Where Do Your Strategies Stand? By Shannon Litton
Time to Evaluate Your Core Strategies When is the last time you assessed your communication strategies? Is your audience hearing your message loud and clear, or is your story getting lost in translation? Where does your brand stand? Do you know where you net out on the 5by5 scale of Clarity and Reach? 5by5 is…
Read MoreThe Value of Intentional Preparation By Shannon Litton
Strategy Starts with Intentional Preparation Intentional preparation is key to carving out a strategic plan to yield measurable results Once you know where you’re headed as a ministry leadership team, it is just as important to know how to get there. But, what’s next? We believe the first step is to ask the right…
Read More5 Unexpected Benefits of a Ministry Rebrand by Shannon Litton
By Shannon Litton ~ Did you know there are 5 unexpected benefits of a ministry rebrand? Perhaps you have gone through a ministry rebrand before. At the time, you knew the importance of getting the look and feel of your organization up to date to keep constituents happy and proud. On a deeper level, you…
Read More2.25.16 CLA Webcast: Brand Smart!
Christian Leadership Alliance Presents the Encore Series Webcasts Discover how approaching your intentional brand development can revolutionize your marketing. Join Shannon Litton, President of 5by5 Agency as she shares “Brand Smart: How Strong Brands Build Strong Ministries.” In this Webcast you’ll discover: The key components of brand building. How brand clarity can impact your reach…
Read MoreMultiplying Your Ministry Marketing Efforts By Shannon Litton
By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…
Read MoreBreak Through the Clutter by Shannon Litton
By Shannon Litton ~ Are you ready to Break Through the Clutter in 2016? January is upon us – a new year and a new chapter for your ministry. By now you have settled back into the grind, perhaps feeling a bit overwhelmed as you recall the lofty goals your team has set for 2016.…
Read MoreChristian Change Makers by Shannon Litton
By Shannon Litton ~ As Christian change makers, you’re all about making and doing – it is in your name, by definition, and in your DNA. You make things happen – a lot of things, all year long. The daily role you play to elevate your mission, reach your goals and gain momentum is all…
Read More3.30.15 Last Day to Register: CLA Spring Online Academy
Spring is in the air and the CLA Online Academy is ready to equip you. For those who have never experienced this unique learning experience, CLA’s Online Academy features practical, biblically-based, insights from thought leaders from the front lines in these fields. Our faculty has proven expertise in nonprofit fundraising, leadership, people management, technology and…
Read More5 Rules of Engagement for Ministry Marketing
By Shannon Litton Mission-minded ministry leaders often overlook (or choose to set aside) the important job of building a sustainable and effective brand. Ministries must not underestimate the important role brand management plays in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages…
Read More3 Essential Components of a High Performing Ministry Website
By Maurilio Amorim What if the entire scope of your ministry had to be done online? The question is not as far fetched as one might imagine. In fact, it’s one that Christian Leadership Alliance had to ask. With today’s ever-evolving technologies, an online presence is not just a ministry tool; rather, it is the…
Read More