Posts Tagged ‘donors’
Capital Campaigns and Baseball by Pat McLaughlin
Capital Campaigns Are a Lot Like Baseball I’ve been a high school and college umpire for 35 years and have learned that successful capital campaigns are much like baseball. A pitcher needs to prepare and strategize before throwing the ball; your ministry needs to plan and set goals before pitching your campaign. Great pitchers deliver…
Read MoreFarewell to Fickle Fundraising By Ron Haas
How to Avoid Fickle Fundraising The Cambridge English Dictionary defines fickle as “likely to change your opinion or your feelings suddenly and without a good reason.” I wanted to visit you first to that you might benefit twice. I wanted to visit you on my way to Macedonia and to come to you from Macedonia,…
Read MoreThe Boastful Giver By Ron Haas
You Must Beware of the Boastful Giver Occasionally, you meet a generous giver who checks all your qualifying boxes. They have a link to your organization. They are interested in your projects. They seem to have the ability and willingness to give. They even talk about how much they love your ministry—yet they never give.…
Read MoreHow to Create Urgency in Digital Campaigns By Jason Wood
Two Highly Effective Ways to Increase Urgency in Digital Campaigns Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how? Here are two highly useful visual tactics you can incorporate into your next online campaign: countdown timers and…
Read MoreInflating Generosity by Ron Frey
Inflating Generosity and It’s Impact on Giving I’ve got a secret. I am a billionaire, and you can be too. Here is the proof: a twenty-billion-dollar bill from the Reserve Bank of Zimbabwe. Now, because of Zimbabwe’s economic failure, this bill is not worth the paper it is printed on. It does, however, illustrate a…
Read MoreFive Keys to Unlock Major Donor Generosity By Robert Yi
Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…
Read MoreWhat Outcomes Does Your Case For Support Create? By Shelley Cochrane
Is Your Case For Support Attracting or Repelling? One of the ways nonprofits demonstrate their gift-worthiness is through a written Case for Support document. When I worked on my first Case for Support, I described our vision and mission, goals for the future, the people we were helping, the cost, and a brief history. That…
Read MoreThe Significance of Segmentation By Ryan Carpenter
Careful Segmentation Increases Collaboration Donor segmentation, the process of categorizing donors into targeted groups, is a common foundational strategy in fundraising and development. But today, leading edge platforms such as GivingDNA™ are changing the way organizations not only think about segmentation but how they more purposefully interact with donors. Some will remember the catchy…
Read MoreDonor Impact Reports By Christa Huff
Creating Effective Donor Impact Reports One of the main reasons donors fail to give again is because they didn’t receive impact reports. They didn’t know what their first gift accomplished. It might seem straightforward to you, but they want to see how their gift impacted the cause. There are a multitude of ways you can…
Read MoreUnderstanding Donors and Potential By Keith Cleghorn
What Every Fundraiser Needs to Know about Donors Chances are at some point in your fundraising career, you will question your communication plan for “major donors.” And while Douglas Shaw and Associates is not a major gifts consulting firm, we are often invited into conversations as an organization in defining the “boundaries” between direct response…
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