Posts Tagged ‘donors’

Farewell to Fickle Fundraising By Ron Haas

How to Avoid Fickle Fundraising The Cambridge English Dictionary defines fickle as “likely to change your opinion or your feelings suddenly and without a good reason.” I wanted to visit you first to that you might benefit twice. I wanted to visit you on my way to Macedonia and to come to you from Macedonia,…

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The Boastful Giver By Ron Haas

You Must Beware of the Boastful Giver Occasionally, you meet a generous giver who checks all your qualifying boxes. They have a link to your organization. They are interested in your projects. They seem to have the ability and willingness to give. They even talk about how much they love your ministry—yet they never give.…

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How to Create Urgency in Digital Campaigns By Jason Wood

Two Highly Effective Ways to Increase Urgency in Digital Campaigns Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how? Here are two highly useful visual tactics you can incorporate into your next online campaign: countdown timers and…

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Inflating Generosity by Ron Frey

Inflating Generosity and It’s Impact on Giving I’ve got a secret. I am a billionaire, and you can be too. Here is the proof: a twenty-billion-dollar bill from the Reserve Bank of Zimbabwe. Now, because of Zimbabwe’s economic failure, this bill is not worth the paper it is printed on. It does, however, illustrate a…

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Five Keys to Unlock Major Donor Generosity By Robert Yi

  Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…

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What Outcomes Does Your Case For Support Create? By Shelley Cochrane

Is Your Case For Support Attracting or Repelling? One of the ways nonprofits demonstrate their gift-worthiness is through a written Case for Support document. When I worked on my first Case for Support, I described our vision and mission, goals for the future, the people we were helping, the cost, and a brief history. That…

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The Significance of Segmentation By Ryan Carpenter

  Careful Segmentation Increases Collaboration Donor segmentation, the process of categorizing donors into targeted groups, is a common foundational strategy in fundraising and development. But today, leading edge platforms such as GivingDNA™ are changing the way organizations not only think about segmentation but how they more purposefully interact with donors. Some will remember the catchy…

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Donor Impact Reports By Christa Huff

Creating Effective Donor Impact Reports One of the main reasons donors fail to give again is because they didn’t receive impact reports. They didn’t know what their first gift accomplished. It might seem straightforward to you, but they want to see how their gift impacted the cause. There are a multitude of ways you can…

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Understanding Donors and Potential By Keith Cleghorn

What Every Fundraiser Needs to Know about Donors Chances are at some point in your fundraising career, you will question your communication plan for “major donors.” And while Douglas Shaw and Associates is not a major gifts consulting firm, we are often invited into conversations as an organization in defining the “boundaries” between direct response…

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Dramatic Changes in How Donors Give By Ray Gary

 Growing a Connected Giving Experience There has been dramatic changes in consumer behaviors. The marketplace today looks strikingly different than it did even ten years ago. The way people interact with the businesses they patron has fundamentally changed. Today, groceries are ordered online, movies, music, and television stream direct to our devices, and we pay…

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