Posts Tagged ‘Douglas Shaw and Associates’
When Is the Best Time to Invest? By Sarah Newman
When is the best time for a nonprofit to invest? In every portfolio construction presentation to nonprofit organizations, we anticipate this question: “What dollar amount is right to invest in our organization’s excess funds?” Some nonprofits want to start a foundation or endowment with a targeted dollar amount. Some organizations also look for an answer…
Read MoreWisdom for AI Fundraising By Mark Mangin & Jim Lungu
AI Fundraising: Benefits, Challenges, and Considerations There are many benefits of AI fundraising. But diving in requires careful planning, ethical considerations, ongoing evaluation—and above all, a focus on maintaining meaningful and authentic donor relationships. THE BENEFITS ENHANCED EFFICIENCY AI can help you simplify the workload by automating various tasks—like donor research, personalized donor communication, data…
Read MoreJoin the Race to Innovate Online By Amy Sewell
Maximize Your Online Fundraising Potential Existing in the online space for a nonprofit can sometimes feel like you’re attempting to walk across a river using pool floaties as stepping stones. Nothing is stable, and you’re likely to fall. The entrance of new social networks, payment platforms, privacy regulations, and browser changes can be challenging. But…
Read MoreThe Unexpected Diversity of God’s Resources By Shelley Cochrane
Donor Diversity in Scripture Added to the weighty responsibilities of being a ministry leader is the constant challenge of securing resources for the future. We know that God, who commands everything in heaven and on earth, is our provider. We know He resources His kingdom work according to His purposes. But how does that play…
Read MoreThe Importance of Thank You By Douglas Shaw
Rule #36: Saying Thank you to donors is necessary and profitable Saying thank you – it sounds so simple, right? There’s a great Wallace Shawn line from the classic movie, The Princess Bride, that always come to mind whenever I hear the annual poll results of donors’ top two giving complaints: (1) not being thanked…
Read MoreYour Most Valuable Quality During Year-End By Shelley Cochrane
Keep the Right Focus at Year-End The year-end giving season is a busy time when development staff works fast and furiously to keep donor processes running smoothly. Rightly, you concentrate on shoring up data entry processes, fixing payment processing issues, updating website pages, and making address changes. These processes are critical. What Matters Most But…
Read MoreWhen Your Cookie Crumbles By Amy Sewell
Love and Care of Your Cookies! Amid fundraising seasons—the last thing you probably want to hear about are major changes and cookies crumbling. However, there IS a major technical change that should be on your radar. Unfortunately, we don’t know the day this change will hit, but as of the writing of this article it…
Read MoreThe Importance of a Strong Data Team By Robert Johnson
The Power of a Strong Data Team There is a good chance the job description for any data team member role includes words like “diligent, conscientious, and eye for detail” . . . and for good reason. The information processed by the data team plays a key role in future strategies and the success of…
Read MoreHow to Create Urgency in Digital Campaigns By Jason Wood
Two Highly Effective Ways to Increase Urgency in Digital Campaigns Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how? Here are two highly useful visual tactics you can incorporate into your next online campaign: countdown timers and…
Read MoreThree Design Qualities that Get Results By Catalina Chavez
It’s time to focus on what matters in design! Prettier design isn’t always better. Design is more than just making your next direct response fundraising piece (digital or print) look good. It’s about making it something that’s designed to get results! Good design evokes emotion and action. It allows your donors to know exactly what…
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