Posts Tagged ‘Resource Development’
The Gift and Gratitude By Ryan Stillwater
There’s Power Between the Gift and Gratitude At my childhood birthday parties, my anxious fingers longed for that table of gifts. My mother, on the other hand, would usually be taking diligent notes: What was I given? Who was it from? And she always had a stack of blank thank-you cards ready for me when…
Read MoreCross Border Giving Around the World By Dr. Gary Hoag
Constructive Cross Border Giving Around the World As we draw closer to Christ and grow in generosity, our heart of compassion enlarges for addressing big needs around the world. People cry for help, and we want to respond. But often our aid creates unhealthy dependency on external support. What if there is a way to…
Read MoreHow to Create Urgency in Digital Campaigns By Jason Wood
Two Highly Effective Ways to Increase Urgency in Digital Campaigns Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how? Here are two highly useful visual tactics you can incorporate into your next online campaign: countdown timers and…
Read MoreFive Keys to Unlock Major Donor Generosity By Robert Yi
Unlock Transformational Generosity From Your Donor Community! Every year, Westfall Gold conducts an in-depth analysis of the impact of our weekend experiences and how they unlock major donor generosity. The application of what we’ve learned has resulted in increased average gifts at our events from $50,804 in 2014 to $162,437 in 2020. For the…
Read MoreWhat Outcomes Does Your Case For Support Create? By Shelley Cochrane
Is Your Case For Support Attracting or Repelling? One of the ways nonprofits demonstrate their gift-worthiness is through a written Case for Support document. When I worked on my first Case for Support, I described our vision and mission, goals for the future, the people we were helping, the cost, and a brief history. That…
Read MoreDonor Impact Reports By Christa Huff
Creating Effective Donor Impact Reports One of the main reasons donors fail to give again is because they didn’t receive impact reports. They didn’t know what their first gift accomplished. It might seem straightforward to you, but they want to see how their gift impacted the cause. There are a multitude of ways you can…
Read MoreCapital Campaign Success By Randy Bronkema
Five Ways to Prepare for Capital Campaign Success I think we can agree, people are the keystone to successful fundraising. Our firm is currently conducting a research study to explore the challenges surrounding fundraising roles, why the notoriously short tenure, and what’s needed to reverse the trend. I encourage you to share your own insight…
Read MoreA Healthy Digital Ministry Mindset By Chad Williams
Five Signs of a Healthy Digital Ministry Mindset Christian leaders know that digital is central to ministry strategy because digital is central to the way people live today. As we lead ministries digitally, we lead with pastoral hearts and we strive to grow and know the capabilities of technology for ministering to people today.…
Read MoreDramatic Changes in How Donors Give By Ray Gary
Growing a Connected Giving Experience There has been dramatic changes in consumer behaviors. The marketplace today looks strikingly different than it did even ten years ago. The way people interact with the businesses they patron has fundamentally changed. Today, groceries are ordered online, movies, music, and television stream direct to our devices, and we pay…
Read MoreWhat Appeals and Invitations Reveal By Dr. Gary G. Hoag
What does the message in your appeals and invitations communicate? Almost daily in December my mailbox received a stack of direct mail appeals inviting us to participate with various ministries in their work through giving. One evening my wife neatly left a stack of them for me on the counter. The assortment included organizations we…
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