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5 Unexpected Benefits of a Ministry Rebrand by Shannon Litton
By Shannon Litton ~ Did you know there are 5 unexpected benefits of a ministry rebrand? Perhaps you have gone through a ministry rebrand before. At the time, you knew the importance of getting the look and feel of your organization up to date to keep constituents happy and proud. On a deeper level, you…
Developing Strategic Donor Campaigns by Douglas Shaw
By Douglas K. Shaw ~ In developing strategic donor campaigns, we need biblical stewardship principles to navigate this new world. The overarching principle is that we are, for a fact, using every channel available to us, in the most effective way. And just as every channel is unique, so is every ministry. Because we are…
Multiplying Your Ministry Marketing Efforts By Shannon Litton
By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…
Break Through the Clutter by Shannon Litton
By Shannon Litton ~ Are you ready to Break Through the Clutter in 2016? January is upon us – a new year and a new chapter for your ministry. By now you have settled back into the grind, perhaps feeling a bit overwhelmed as you recall the lofty goals your team has set for 2016.…
Do You Have a Clear Perspective? By Tami Heim
By Tami Heim As a leader, do you have a clear perspective? What weight do you put on the past, the present, and the future? How does your assignment of importance shape the way you see things and the actions that follow? Do you even know? For many… The past provides a foundation for context,…
Tell Your Story By Denise Kuhn
By Denise Kuhn How do you find new givers? Begin a relationship with a potential giver? Motivate a giver to give for the first time? Keep them giving? Ask a giver to increase their giving? The answer is to tell your story well. Don’t assume that people get it. Don’t assume your board members and…
Christian Change Makers by Shannon Litton
By Shannon Litton ~ As Christian change makers, you’re all about making and doing – it is in your name, by definition, and in your DNA. You make things happen – a lot of things, all year long. The daily role you play to elevate your mission, reach your goals and gain momentum is all…
Leaders Investing in Leaders
In 2016, Christian Leadership Alliance (CLA) celebrates 40 years of leaders investing in leaders. It all began on March 20, 1976, when a group of 20 people met for the first time in a small meeting room inside the old Rodger Young Auditorium in Los Angeles. The founders of this gathering identified a true felt…
3 Ways to Leverage and Grow Your Marketing Impact by Candace Lynn Chapman
By Candace Lynn Chapman Some nonprofits or churches don’t think they have enough work to merit a full-time marketing person, and no one wants to spend a penny more than they have to. But every organization has marketing needs, and a long wish list of things they can’t get around to or don’t have the…
Perspectives: Past. Present. Future.
In 2016 Christian Leadership Alliance (CLA) celebrates 40 years of equipping and uniting leaders to transform the world for Christ. The theme of the Outcomes Conference: CLA Dallas 2016 is “Perspectives.” That perspective is about where we as Christian leaders and organizations have journeyed together these past 40 years, how we embrace this moment in…
What is Christian Leadership Alliance?
Christian Leadership Alliance equips and unites leaders to transform the world for Christ. We are the leaders of Christ-centered organizations who are dedicated to faithful stewardship for greater kingdom impact.
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