Marketing & Communications Archives

Get Your Story Straight By Mark L. Vincent

April 24, 2019

Institutional Memory and How to Get your Story Straight Institutional memory and story are the subject of this blog post. Just a few years in a leadership role pushes a leader into multiple moments when someone says, “I don’t subscribe to our organizational values the way they’re expressed.” Or, they say “I wasn’t here when…

Register for the Spring Term: Outcomes Academy Online

March 18, 2019

Spring Term: Outcomes Academy Online Registration is OPEN! Outcomes Academy Online Spring Term registration is open now through April 1, 2019 Modules start April 8, 2019 The Outcomes Academy Spring Term offers in-depth leadership training for those who want to go deeper in their operational knowledge. These interactive and innovative 10-hour modules are developed by…

Increase SEO Value By DJ Chuang

January 14, 2019

Six Steps To Increase SEO Value Of Your Nonprofit Website A lot has changed for the internet and search engine optimization (SEO), but there are some tried and true ways to increase your site’s rankings and bring you the traffic you need to grow. Here are six industry-proven steps you can incorporate today. Use…

New Year and a Better You

January 4, 2019

A New Year is the perfect time to invest in becoming a better you! A New Year represents a new beginning and a renewed commitment to becoming a better you. As a nonprofit leader, this is an excellent time to strengthen your leadership and improve your overall effectiveness. It has been seen through time that…

Effective Communication By Roland Warren

December 21, 2018

It’s time to Practice the 4Ms of Effective Communication We all want to be effective in our communication. However, we often miss the mark with sometimes dire consequences that can damage our relationships. So, why do we communicate so poorly so often? I submit that we get one or more of the 4Ms of Effective Communication wrong,…

Choosing Your Next CRM Platform by Amy Sewell

November 5, 2018

Four Things to Consider When Choosing Your Next CRM Platform Selecting a new Constituent Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the…

It’s Like Velcro By David Wollen

October 26, 2018

It’s Like Velcro . . . Multi-Channel Strategies and Why They Matter Velcro is a simple concept. It’s nothing more than hundreds of little plastic hooks on one side and corresponding loops on the other. Get one hook through one loop and you’ll get a little lift. Connect enough of them and you can pick…

Outcomes Academy Fall Semester 2018

September 10, 2018

FALL SEMESTER 2018 – IT’S JUST A CLICK AWAY! It’s now that Back-to-School time of year and that means it’s also time for leaders to enroll in the Fall semester of the Outcomes Academy Online. Members of Christian Leadership Alliance are committed to lifelong learning. They devote themselves to being faithful stewards of the…

Stewards of Information By Mark L. Vincent

July 25, 2018

Let’s be better stewards of information! We all receive lots of information and grow tired of repeated phrases. In addition to the way overused “sit back and relax and enjoy the flight,” an overused one I hope remains retired is “a heartbeat away from the presidency.” With grave respect for the ways in which people pass away…

Outcomes Academy Online – Summer 2018

June 8, 2018

Outcomes Academy Online – Summer 2018 The Outcomes Academy is Christian Leadership Alliance’s most in-depth professional learning experience. You can register and access it wherever your ministry travels take you this summer! The Academy is designed by subject matter experts to equip Christian leaders for operational excellence in eight core functional areas. Practical and full…

HIGHER THINKING BLOG

Get Your Story Straight By Mark L. Vincent