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The Power of Photos By Larry Johnston
I’ve got a confession to make. I love words. And language fascinates me. That won’t come as any surprise to those who know me. It was no doubt one of the reasons I was a foreign language major as an undergrad. But as someone who has been involved in fundraising for 40 years, I know…
8 Tips to Help You Unleash the Power of Video By Mike and Kristin Suraw
What’s your video strategy? Video is everywhere. According to YouTube’s statistics, over 1 billion unique users visit YouTube monthly, and over 6 billion hours of video are watched on their site every month. And by the way, that is up 50 percent from last year. Last night, I visited Kickstarter’s site. On it, people get…
Is Facebook Holding Your Fans for Ransom? By Georgia Joseph
By Georgia Joseph Facebook marketing is over — welcome to the new era of Facebook advertising. A recent article on AdAge Digital begins, “Facebook is being more blunt about the fact that marketers are going to have to pay for reach.” So, if you’ve noticed your Facebook referral traffic dropping lately, you’re not the only one and…
Can Better Branding Cause Greater Ministry Impact? By Joan Begitschke
What’s Your Brand Represent? Every organization has a brand, whether it is intentionally managed or not. Your brand represents who you are, what you do, and why your ministry matters to the audiences you care about. Proper attention to your brand lifts all boats. But if left unattended, you have a gaping hole of daily…
Leading in the Glory-strength of God By Tami Heim
Be assured that from the first day, we heard of you; we haven’t stopped praying for you, asking God to give you wise minds and spirits attuned to his will, and so acquire a thorough understanding of the ways in which God works. We pray you’ll live well for the Master, making him proud of…
5 Rules of Engagement for Ministry Marketing By Shannon Litton
Mission-minded ministry leaders often overlook (or choose to set aside) the critical job of building a sustainable and effective brand. Ministries must not underestimate brand management’s vital role in engaging and sustaining relationships with those who make their work possible. Your audience today requires authenticity. The shiny, perfectly packaged messages of yesterday are no longer…
5 Stories Every Fundraiser Must Learn to Tell By Ron Frey
Every fundraiser knows that a compelling story told extremely well is what makes your cause real to people. Stories help us influence donors to express their love for God and others through generosity. Yet how do you tell the same story repeatedly without evoking a yawn from your donors? A child is fed and clothed.…
3 Keys for Building Engagement by Sherry Surratt
How do you get people to engage with your parachurch ministry, church, or business? Whether getting people in the pew or finding clients for your service, it is all about relationships. Here are a few relationship lessons we’ve learned at Mothers of Preschoolers (MOPS) International over nearly 40 years of ministry: 1. Get Them in…
What is Christian Leadership Alliance?
Christian Leadership Alliance equips and unites leaders to transform the world for Christ. We are the leaders of Christ-centered organizations who are dedicated to faithful stewardship for greater kingdom impact.
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