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Does Your Tagline Work? By Ron Busroe
Here’s what you learn when the tagline works! The Salvation Army tagline, introduced 12 years ago, is packed with meaning. The phrase speaks to our unswerving dedication to serving vulnerable citizens with basic needs and a message of Jesus’ love. Our officers believe they are answers to a prayer — both blessed and a blessing…
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Compassionate Communicators By Dan Kennedy
Compassionate Communicators Engage Becoming compassionate communicators is the number one thing you can do to increase engagement with your audiences — all of them. Compassionate communication works, but you have to work for it. Let’s get practical: building an audience persona Begin with the idea that marketing professionals are audience advocates. It’s our job to…
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Your Story Matters By Kimberly Holmes Wiggins
Use every opportunity to share your story. We all have a story to be told. Mine changed dramatically on April 16, 2016. You see, I can never get those lights out of head, nor that one sentence: “Ma’am, we hate to inform you that your husband is deceased.” The trooper said it like I had…
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Sharing the Story: An interview with Joel Dillon
Those whom you serve tell your story best. As president and CEO of Jill’s House, Joel Dillon believes in the power of story. He seeks ways to share the story of Christ with the families he serves and to share their stories with the world. In this excerpt from the 2017 Summer edition of Outcomes…
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Expand Your Kingdom Impact
How will you expand your Kingdom IMPACT? You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on a its stand, and it gives light to everyone in the house. In the same…
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The Esther Ultimatum By R. Scott Rodin
The Esther Ultimatum: Finding our place in our present cultural warfare By R. Scott Rodin ~ Words of great wisdom seem to live a circular existence. When first uttered, they amaze and inspire. However, after continued use and overuse, they become trite and are set aside. After their time in exile from popularity most will…
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Trend Watch 2017 By Dave Raley
Trend Watch 2017: Three Trends Worthy of Your Attention By Dave Raley ~ It’s common to kick off a new year by looking forward to the trends that are emerging —trends we expect to become increasingly important as the year goes on. So I polled our team for what those trends are that we are…
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Last Day to Register and Save!
YES – It’s the last day to register and save! Early registration for The Outcome Conference ends today – January 31, 2017 at midnight. www.OutcomesConference.org
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Empowered Momentum By Tami Heim
Holy Spirit Empowered Momentum By Tami Heim~ In the book of Acts, we see God at work in powerful ways. We feel the incredible momentum of the gospel of Jesus Christ advancing through the work of the Apostles. Despite adversity, the Holy Spirit empowered the momentum of the early church and Christ’s great work in…
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Momentum: The Force
MOMENTUM: The force that allows something to continue or to grow stronger or faster as time passes For Christian leaders, these are times of both unique challenge and powerful opportunity. But in the midst of the challenges, God is moving hearts. The gospel is bearing fruit. Physical needs are being met. Lives are being changed.…