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Double Your Ministry By Mike Loomis
There are two keys to communication that can double your ministry. By Mike Loomis ~ Years ago, after selling my second business, I took some time off, painted our house, and volunteered at a local ministry. To my surprise, in three months I was “second in command,” leading four-hundred people and seventy-five volunteers! In just…
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The Annual Report By Randon Samelson
The Annual Report may be your ministry’s best communication tool. By Randon Samelson ~ The single most important communication tool that a ministry has is an annual report. Why? Benefits If you invest the time and prepare your annual report with excellence, your ministry will reap many of these benefits: Builds community with donors and…
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Equipped and United
The Outcomes Conference 2016 has come to an end and leaders have been equipped and united as one alliance with one shared outcome – to transform the world for Christ. Christian Leadership Alliance (CLA) is grateful for the amazing faculty (Alliance members), exhibitors, and volunteers that make this event happen every year. Their passion and commitment…
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Brand It by Scott Collins
Just Brand It By Scott Collins ~ My big brother raises cattle on our farm that has been in my family for 137 years. Every year about this time, cows begin to calf – meaning give birth. As soon as my brother spots a new calf, he brands it. Not in the way John Wayne…
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5 Unexpected Benefits of a Ministry Rebrand by Shannon Litton
By Shannon Litton ~ Did you know there are 5 unexpected benefits of a ministry rebrand? Perhaps you have gone through a ministry rebrand before. At the time, you knew the importance of getting the look and feel of your organization up to date to keep constituents happy and proud. On a deeper level, you…
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Developing Strategic Donor Campaigns by Douglas Shaw
By Douglas K. Shaw ~ In developing strategic donor campaigns, we need biblical stewardship principles to navigate this new world. The overarching principle is that we are, for a fact, using every channel available to us, in the most effective way. And just as every channel is unique, so is every ministry. Because we are…
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Multiplying Your Ministry Marketing Efforts By Shannon Litton
By Shannon Litton~ It makes sense that you want to multiply your ministry marketing efforts. In an earlier post, I revealed the first fundamental principle to successful marketing and communications: Brand Clarity (link back to last month’s article). Today, we are going to explore the second pillar, Brand Reach. Now that your message is clear,…