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Entering into The Next Normal By Dave Raley
Marketing and Fundraising in the Next Normal Are you ready to enter into the next normal? According to a 2020 Pew survey, more than four out of every five U.S. adults say that there are lessons for mankind to learn from the coronavirus outbreak. And about a third of adults say these lessons are…
Understanding Donors and Potential By Keith Cleghorn
What Every Fundraiser Needs to Know about Donors Chances are at some point in your fundraising career, you will question your communication plan for “major donors.” And while Douglas Shaw and Associates is not a major gifts consulting firm, we are often invited into conversations as an organization in defining the “boundaries” between direct response…
Dramatic Changes in How Donors Give By Ray Gary
Growing a Connected Giving Experience There has been dramatic changes in consumer behaviors. The marketplace today looks strikingly different than it did even ten years ago. The way people interact with the businesses they patron has fundamentally changed. Today, groceries are ordered online, movies, music, and television stream direct to our devices, and we pay…
What Appeals and Invitations Reveal By Dr. Gary G. Hoag
What does the message in your appeals and invitations communicate? Almost daily in December my mailbox received a stack of direct mail appeals inviting us to participate with various ministries in their work through giving. One evening my wife neatly left a stack of them for me on the counter. The assortment included organizations we…
Biblical Truths to Guide Your Ministry By Dr. Zenet Maramara
There are two core biblical truths that must guide your ministry! That God owns everything and that we are only stewards of all resources is a biblical truth which Christians believe, but not as popularly practiced. I teach my fundraising-students that these two basic principles of divine ownership and human stewardship should guide their ministry.…
Last-Minute Tips to Prepare for Year End By Ray Gary
Time to Prepare for a Strong Finish to 2020! With the end of the year approaching, your nonprofit has developed a plan and kicked off your year-end campaign. But this year’s campaign undoubtedly looks different than any you’ve ever launched before. With all of the adjustments and accommodations you’ve had to make for COVID-19,…
Happy Thanksgiving to You!
Hear the Voices of Gratitude and Thanksgiving As we gathering in a spirit of thanksgiving, we discover over and over again in God’s Word that he, alone, is worthy of our praise. Our praise, adoration, and thanksgiving brings him delight and increases our intimacy with him. In our praises and adoration, he continues to transform…
Visionary Investing By Abel Pomar
Visionary Investing Begins with the Great Commission Most of the decisions we make throughout the day involve money or investing it on some level. How we use money bears eternal significance. Maybe that’s why God’s Word provides more guidance on how we handle our money and resources than on nearly any other topic. At least…
A Winning Fundraiser During COVID-19 by Peter J. Mahler
Deliver a Fundraiser that Stands Out during COVID-19 It can be challenging to help your fundraiser rise “above the noise” during the best of times. But while our nation’s economy is struggling during the coronavirus (COVID-19) pandemic, meeting your fundraising goals is even more difficult. So, how can you run an effective campaign? Before you…
Year-End Giving in the Era of COVID-19 by Ray Gary
Year-end Giving in a Different Global Landscape in 2020 The global landscape in 2020 looks wildly different than we imagined it would. Although it’s been a turbulent year, the shift to digital giving is creating new opportunities for nonprofits. By planning a year-end campaign that is engaging and easy to participate in, your organization…
What is Christian Leadership Alliance?
Christian Leadership Alliance equips and unites leaders to transform the world for Christ. We are the leaders of Christ-centered organizations who are dedicated to faithful stewardship for greater kingdom impact.
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